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How to Retain Readers w/Change of E-News Service Provider
Readers of the Getting Attention e-update (twice-monthly, in-depth articles and case studies, subscribe here) know that I’m about to change to a new email service provider (ESP). There’s much more to...
View ArticleHere’s How to Measure Media Relations Impact
Several Getting Attention e-update readers had questions in response to this recent article: 11 Steps to Media Relations Success. This one was asked by several nonprofit communicators: Q: What are...
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Connect with Current Events for Nonprofit Marketing Success — Earth Day 2010
Leveraging a news item or holiday by connecting your org to its theme is a tried-and-true nonprofit media relations strategy that succeeds at little cost. (See PETA case study). But there’s more than...
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